Standards and Guidelines for Ethical Professional Conduct


PCI Certified Parent Coaches® pledge to conduct themselves in a manner that reflects positively on the parent coaching profession, engaging with clients respectfully and compassionately with non-judgment and with professional attitudes and behaviors.


• To represent themselves and their professional background, experiences, and education accurately and truthfully in both words and in writing.


•  To clearly identify their Parent Coach Certification® designation and other professional credentials to their clients.


• To accurately display the Parent Coach Certification® seal on their websites and marketing materials as agreed upon in their PCI Student Agreement.


•  To not knowingly mislead or make false claims to a client about what will be received from the PCI Certified Parent Coach® during the coaching process.


• To refrain from giving prospective clients information or advice known to be misleading or false.


• To use an agreement with clients that clearly identifies coaching services rendered and to honor agreements or contracts with clients made in the context of the parent coaching relationship at all times.


• To follow all applicable laws and state reporting statutes when client is a danger to self or others and/or if child abuse is suspected.


• To follow all applicable laws and agreements and maintain the confidentiality of coaching clients, maintaining, storing, and disposing of records in his/her parent coaching business in a manner that promotes confidentiality, security, and privacy.


• To understand that at times, a PCI Certified Parent Coach® may need to refer a client to a therapist or a counselor. In such situations, s/he will follow the guidelines clearly identified in Course One of the Parent Coach Certification® Training Program as well as adhere to all applicable laws and state statues regarding reporting suspected child abuse. A PCI Certified Parent Coach® agrees that under no circumstances will he or she represent him or herself as a licensed counselor, therapist, or social worker, unless he or she actually has the credentials and the license to practice as a counselor, therapist, or social worker.


• PCI Certified Parent Coaches® who are licensed counselors, therapists, or social workers will let their clients know when they act as a coach and offer coaching services, clearly explaining to them the distinctions between coaching and therapy as laid out in Course One of the Parent Coach Certification® Training Program.


• To use the Association Membership Directory for networking and collegial support only and to refrain from using it for personal or third-person marketing.

Association Members Agree to the Following:

All Members of the Association Sign this Pledge:



The PCI Pledge of Ethical Professional Conduct


As a PCI Certified Parent Coach® I acknowledge the standards and guidelines for ethical professional conduct listed above and agree to uphold these standards and practice these guidelines in my parent coaching practice, with my colleagues, and with the public at large. I pledge to comply with intent and goal of maintaining the high standards and good reputation of the Parent Coaching Institute, Parent Coach International, and the Association of PCI Certified Parent Coaches®.